Integrate Google with your Mailing for Better Results! Watch this 1:25 video before planning a Direct Mail Campaign:
Direct Mail 2.0® includes four features in one package. Old-school direct mail only operates on one. Direct Mail 2.0® is a seamlessly integrated system that maximizes your marketing impact. Instead of just sending out a direct mailing, Direct Mail 2.0® consists of Direct Mail, Mail Tracking, Online Follow-up Ads and Call Tracking. Here’s how it all fits together:
Step 1: Your Mail Pieces Are Sent
Direct mail pieces are mailed to your target market. This tried and true marketing medium produces results by delivering your artfully designed and clearly written marketing message right to your prospect’s mailbox.
Step 2: Mail Pieces Are Tracked
Using a cutting edge barcode technology system, we track the mailing process of your order. You can log in anytime to know exactly when your mail pieces are due to arrive, so you can plan for the influx of new customers.
Step 3: Automatic Online Follow-up through Google
Every prospect who visits your website following your direct mail campaign is funneled into an automatic follow-up system. Through our partnership with Google, text and image ads matching your direct mail piece follow your website visitors around the internet after they leave your site. So, if potential donors don’t make a gift on your website the first time, you stay in front of them until they do. No donors left behind.
Step 4: Phone Call Tracking
We use a unique phone number to track the number of calls your mailing generates. You can use this data to gauge the effectiveness of different strategies and marketing messages. It also records calls so you can check for quality in your lead reception and sales processes.
Direct mail already works great for me. Why do I need the 2.0 version?
If direct mail is already working well for you, that is all the more reason to upgrade to 2.0! The other three facets that are included in 2.0 were specifically chosen because they enhance the return on investment from standard direct mail campaigns.
Can I turn my current direct mail campaign into a Direct Mail 2.0® campaign?
Yes! Just let us know and we’ll do the rest!
Actual Results from a DirectMail 2.0® Client
DirectMail 2.0® is a cost-effective addition to any mailing – just pennies per piece. However, since we tailor every campaign to our client’s needs, we need to have a quick chat with you before giving you a quote, but don’t worry – it’s FREE!
Call us at 1-800-525-4963 or Contact us for more information.